Paramex Campaign Product Launch

Portfolio Notch
Notch ID

The Challenge

Our client has new product launch; Paramex SK. They need to increase awareness but we cannot create digital activation on brand asset due to BPOM prohibition.

The Solution

We held 3 campaigns for Paramex SK with communication message #JanganDibikinDrama. We utilize KOL as media for digital campaign promo, winner announcement, and the prize also (because we cannot held some activation on brand asset).

The Result

Campaig Result Dermatix - Notch

The Activities

Drakula - Webinar Drama Kawula Muda with Jenny Jusuf

Roasting Drama - by Majelis Lucu Indonesia

Cinderamata - Cerita Drama Cinta with Bang Ijal TV