Gojek plans to launch GoStore, a powerful tool that provide merchants with end-to-end solution to maximize online sales revenue with minimum effort. We are tasked to ensure that the launch is successful by raising awareness and encouraging merchants to join GoStore.
We created campaign using 20 key opinion leader to introduce and educate their followers about GoStore
Divided into 3 phases with different communications, Pre-Launch, Launching and Post Launch, each influencers created content on the various channels they have, including Instagram, Twitter, Tiktok and Youtube